success stories
PEPSICO MEGA EVENT
PepsiCo, a global giant in the food and beverage industry, partnered with Ment MENA to conceptualize and execute an immersive, six-day corporate event—Blue Chip Connect.
The event was designed to celebrate PepsiCo’s achievements, align its leadership teams for the future, and offer a unique blend of business and entertainment experiences in the picturesque setting of Sharm El Sheikh.
PepsiCo aimed to redefine its annual corporate event by moving beyond traditional conferences and integrating meaningful engagement with extraordinary entertainment.
The challenge lay in seamlessly blending business strategy sessions with unforgettable recreational activities, creating an environment that would inspire, align, and energize the entire leadership team.
Solutions
A World-Class Setup in Sharm El Sheikh
The event was staged across three premier resorts—Rixos Seagate, Albatros Laguna Vista, and Four Seasons. Ment MENA transformed these venues into customized spaces, featuring specially designed booths, stages, and theater layouts that reflected PepsiCo’s brand identity.
The event’s focal point was a bespoke theater, produced exclusively for the gala concert, featuring state-of-the-art lighting, sound systems, and stage design to enhance every performance.
A Celebrity Performance to Remember
On Gala Night, the event reached its pinnacle with a live concert by Egyptian superstar Ahmed Saad, whose performance added glamour and excitement. This concert at Dolce Vita was a major highlight, providing a captivating experience that resonated with attendees and showcased PepsiCo’s commitment to hosting exceptional events.
Solutions
A Thoughtfully Curated Program of Activities:
Leadership Excursions
The event began with a VIP boat excursion to Ras Mohamed Nature Reserve, immersing PepsiCo’s top leadership in nature to kick off the week with team-building activities.
Cultural and Recreational Engagements
Participants enjoyed a Bedouin Night complete with camel rides, quad biking, and traditional shows under the stars. This experience was a unique blend of local culture and entertainment.
Attendees also participated in beach activities, interactive team-building workshops, and CSI-themed challenges, keeping the energy high throughout the event.
Branded Giveaways and Personalized Touches
Ment MENA ensured that every participant left with customized PepsiCo jackets, which served as both practical keepsakes and a stylish way to commemorate the event.
Branded booths and displays throughout the event venue were designed to engage participants and create seamless opportunities for interaction and brand immersion.
Execution
Ment MENA managed every detail of the event with precision, from logistics and accommodation to the design and setup of the custom spaces. The event’s success lay in the careful coordination between multiple venues and vendors, with each segment executed flawlessly.
Ment MENA also ensured smooth transitions between sessions and activities, allowing participants to focus fully on their experience.
IMPACT
A Strengthened Leadership Network
The unique blend of meetings, recreational activities, and entertainment fostered deeper connections among leadership teams, encouraging cross-functional collaboration.
Enhanced Brand Affinity and Employee Engagement
The carefully curated giveaways and immersive experiences strengthened employees’ emotional connection to the PepsiCo brand.
Memories to Last a Lifetime
The Ahmed Saad concert was widely regarded as a highlight of the event, leaving attendees with lasting memories and reinforcing PepsiCo’s reputation for hosting high-profile events.
Conclusion
The PepsiCo Blue Chip Connect Annual Event was a resounding success, perfectly balancing work, leisure, and entertainment. Ment MENA’s innovative approach to experiential event management ensured a seamless and impactful experience, setting a new standard for corporate events. With its custom-built venues, celebrity performances, and thoughtful touches, the event exemplified PepsiCo’s vision of fostering engagement, alignment, and excitement within its teams.
