success stories
STC Exhibition Activation
Saudi Telecom Company (STC), a leader in the telecommunications industry, sought to participate in a high-profile exhibition to showcase its latest products and services.
STC partnered with Ment MENA to create a bespoke exhibition booth, reflecting the brand’s innovative spirit and providing an engaging environment for visitors.
STC required a visually striking and functionally effective booth that would convey the company’s cutting-edge technology and customer-centric solutions. The challenge lay in balancing aesthetics with practicality—delivering a modern look while ensuring the booth was practical for product displays, interactions, and presentations.
Solutions
Custom Design and Production
Modern and Functional Layout
The booth design emphasized open space with modular elements, providing room for visitors to explore, engage, and learn about STC’s services.
A welcoming seating area with modern white sofas allowed for relaxed interactions, creating a comfortable space for potential customers and partners.
Interactive Displays
Large screens and display stands showcased STC’s latest offerings. Visitors could explore the benefits of STC services through interactive kiosks and video content.
Brand-Centric Design Elements
The booth incorporated STC’s signature colors (purple and white), reinforcing brand recognition. Custom-made product mockups and service panels highlighted core services, such as SIM cards and telecommunication solutions.
Solutions
Seamless Production and Execution
Ment MENA oversaw the entire process, from conceptualization to installation. The team ensured the booth was built to meet the event’s logistical requirements, with easy setup and dismantling procedures.
Lighting Solutions
The overhead lighting structure was carefully designed to enhance the booth’s appearance while ensuring a bright and inviting atmosphere.
IMPACT
Enhanced Customer Experience
The well-thought-out layout and vibrant design created a welcoming atmosphere, encouraging customers to spend more time in the stores and engage with the brand.
Increased Brand Visibility
FlyBuy’s distinctive storefronts and organized interiors across these branches helped establish a strong presence in key locations, attracting both new customers and loyal shoppers.
Operational Efficiency
With carefully planned layouts, the branches facilitated smooth product replenishment and customer flow, reducing wait times and improving overall efficiency.
Conclusion
The STC Exhibition Activation was a resounding success, offering a seamless blend of design, functionality, and brand storytelling. Ment MENA’s expertise ensured that the booth was not only visually appealing but also practical for both visitors and staff. This activation strengthened STC’s brand presence and demonstrated the company’s commitment to innovation.
