success stories
Nestlé Pure Life Activation Promoting Hydration for Kids
Nestlé Pure Life launched a campaign to promote their specially-designed, kid-friendly water bottles, aiming to raise awareness about the importance of hydration for children. The activation, executed in a popular mall, was designed to engage families with interactive elements and create a memorable experience for kids.
The main challenge was to attract attention in a busy mall environment while effectively communicating the product’s value to both children and parents. Nestlé wanted to highlight the convenience, playful design, and health benefits of the new water bottles, encouraging kids to enjoy drinking water regularly.
Solutions
Playful Activation Zone:
Colorful and Child-Friendly Setup:
The activation zone featured a bright blue theme reflecting the purity and freshness of water. Giant replicas of the kids’ bottles added a fun, larger-than-life element to the display.
Interactive Elements:
A Funny Mirror Station invited children to engage with the setup, providing laughter and encouraging them to associate fun with the brand’s message of hydration.
The space also included spin-the-wheel activities and other playful stations, ensuring continuous engagement and drawing in foot traffic.
Brand Awareness and Parent Engagement:
Educational Conversations:
Trained staff interacted with parents, discussing the benefits of encouraging children to drink water, especially through engaging packaging like Nestlé’s kids’ bottles.
Staff emphasized hydration tips and handed out promotional materials to further the campaign message.
Execution
Ment MENA seamlessly produced and managed the activation, ensuring that the space remained attractive and engaging throughout the event. The layout was designed to allow easy movement and interaction for families, ensuring a smooth experience for all visitors.
Impact
Increased Foot Traffic:
The playful design and engaging activities attracted families, boosting Nestlé Pure Life’s brand visibility within the mall.
Enhanced Brand-Product Association:
The combination of fun activities and educational interactions strengthened the connection between kids, parents, and the product, reinforcing the idea that hydration can be fun.
Social Media Buzz:
Families shared photos and videos from the activation, amplifying the campaign’s message across digital platforms.
conclusion
The Nestlé Pure Life Kids’ Bottles Mall Activation was a resounding success, blending entertainment with education to promote healthy hydration habits. Ment MENA’s production expertise ensured the activation resonated with both children and parents, creating a lasting impression and driving brand engagement beyond the event space.
