success stories
Nestlé Pure Life North Coast Activation
Nestlé Pure Life, committed to promoting healthy hydration, conducted an activation on Egypt’s North Coast to highlight its wide range of water bottle sizes. The event aimed to engage visitors in a fun and educational manner, creating brand awareness and encouraging consumption during the summer season.
The goal of this activation was to stand out in the vibrant and bustling North Coast environment. Nestlé sought to promote its full product range, from large water dispensers to portable bottles, ensuring visibility and engagement with both residents and tourists enjoying the summer by the sea.
Solutions
Visual Impact Through Creative Displays:
Giant Bottle Replicas:
The setup featured oversized water bottle sculptures, from small portable sizes to large gallon dispensers, placed prominently along the coast. This striking display demonstrated the product variety and attracted attention from a distance.
Strategic Branding Elements:
The installation included Nestlé’s slogan “Drink better. Live better.”, reinforcing the brand’s commitment to healthy lifestyles. Each display also featured Nestlé’s customer hotline, ensuring that interested consumers had easy access to delivery options.
Engagement with the Environment:
Outdoor Setup for Maximum Visibility:
The activation was strategically placed along key traffic points in the North Coast area, where both passersby and beachgoers could engage with the display.
Photo Opportunities:
The playful, giant bottles provided a perfect backdrop for social media content, encouraging visitors to capture and share their experiences, extending the campaign’s reach beyond the physical location.
Execution
Ment MENA executed the installation flawlessly, ensuring that the giant sculptures were securely set up and perfectly aligned with the brand’s aesthetic. The team coordinated with local authorities to ensure the activation complied with outdoor display regulations and maximized exposure during the busy summer season.
Impact
Increased Brand Visibility:
The oversized, well-positioned bottle replicas ensured that Nestlé Pure Life became a prominent feature of the North Coast landscape.
Boosted Product Awareness:
The display educated consumers about the full range of Nestlé Pure Life products, reinforcing the brand’s focus on variety and accessibility.
Amplified Social Presence:
The installation’s visual appeal encouraged visitors to take photos and share them on social media, further promoting the brand’s message organically.
Conclusion
The Nestlé Pure Life North Coast Activation was a creative and effective campaign that combined visual impact with strategic branding. Ment MENA’s expertise in experiential marketing ensured a memorable installation that connected with both local and visiting audiences, driving awareness of Nestlé’s product range and commitment to hydration.
