success stories
Coca-Cola Activation
Coca-Cola, a global leader in the beverage industry, partnered with Ment MENA to enhance its brand presence at the Porto venue through a comprehensive branding initiative.
This project aimed to merge functionality with immersive brand engagement to create a memorable experience for attendees.
The challenge was to transform the Porto venue into a vibrant Coca-Cola-branded space that resonated with the brand’s identity while offering comfort, direction, and engaging interactions for visitors. The activation needed to provide clear navigation throughout the venue, ensure seamless entry and exit points, and maintain high visibility to reinforce Coca-Cola’s branding.
SOLUTIONS
Strategic Design and Layout
Branded Entrance and Exit
Custom contour mockups were placed at entry and exit points, setting the tone for the experience from the first interaction.
Solution
Strategic Design and Layout:
Branded Entrance and Exit
Custom contour mockups were placed at entry and exit points, setting the tone for the experience from the first interaction.
Directional Elements
Flags (3m tall, 50×90 cm): Placed across the venue for consistent visual presence.
Directional Signage: Designed to guide visitors effortlessly while maintaining alignment with Coca-Cola’s vibrant colors.
Interactive Engagement Areas:
Bench Seating Areas: Comfort zones designed with Coca-Cola’s aesthetic for attendees to relax and connect.
Swing Seating: An interactive highlight, encouraging playful engagement, photo opportunities, and social sharing.
Ambiance and Night-time Engagement:
Light Boxes: Used to highlight key areas and enhance the venue’s ambiance, especially during evening events.
Solutions
Strategic Design and Layout:
Branded Entrance and Exit
Custom contour mockups were placed at entry and exit points, setting the tone for the experience from the first interaction.
Directional Elements
Flags (3m tall, 50×90 cm): Placed across the venue for consistent visual presence.
Directional Signage
Designed to guide visitors effortlessly while maintaining alignment with Coca-Cola’s vibrant colors.
Interactive Engagement Areas
Bench Seating Areas: Comfort zones designed with Coca-Cola’s aesthetic for attendees to relax and connect.
Swing Seating: An interactive highlight, encouraging playful engagement, photo opportunities, and social sharing.
Ambiance and Night-time Engagement:
Light Boxes: Used to highlight key areas and enhance the venue’s ambiance, especially during evening events.
Execution
Ment MENA ensured flawless execution, transforming the conceptual designs into an immersive reality.
Every element was meticulously placed to optimize brand visibility and visitor experience.
The interactive seating arrangements and engaging photo opportunities promoted social sharing, enhancing the event’s reach beyond the venue.
IMPACT
Increased Brand Visibility: The cohesive design ensured Coca-Cola’s branding was visible and engaging across the venue.
Enhanced Visitor Experience: The combination of functional seating, interactive swings, and clear signage provided attendees with a seamless and enjoyable experience.
Social Media Engagement: The interactive elements encouraged attendees to capture and share moments, amplifying the brand’s presence on digital platforms.
Conclusion
The Coca-Cola Porto activation stands as a testament to Ment MENA’s ability to deliver impactful experiential marketing solutions.
By combining strategic design with flawless execution, the campaign successfully strengthened Coca-Cola’s brand identity and created lasting impressions on the audience.
