success stories
Flybuy Retails Expansions
FlyBuy, a dynamic convenience retail brand, partnered with Ment MENA to design and produce seven new branches across Egypt.
These new branches aimed to deliver a seamless, modern shopping experience, catering to travelers and locals alike. Located strategically across high-traffic roads and key urban centers, the branches reflect a sleek, customer-friendly environment.
FlyBuy needed to create retail spaces that stand out visually while ensuring functionality for both customers and employees. The retail design had to align with FlyBuy’s brand identity and offer a consistent, pleasant experience across diverse locations—from urban city centers to highway stops.
Each branch had unique logistical and environmental challenges, requiring tailored solutions for layout, design, and production.
Branches Locations
Al Alamein Branch
Gihan El Sadat Branch
Mehwar Road Branch
Merghany Branch
Helwan Branch
Road El Farag Branch
Shazly Branch
Solutions
Customized Retail Design and Layout
Modular Shelving and Displays
The branches were equipped with custom shelving units to maximize product visibility and create a fluid shopping journey. Each section was labeled clearly with bright signage—e.g., “Cold Beverages,” “Energy Drinks,” and “Snacks”—making it easy for customers to navigate.
Integration of Seating Areas
To enhance the shopping experience, some branches included comfortable “Have a Seat” zones where visitors could relax and enjoy snacks or beverages. These spaces were designed to reflect a café ambiance, blending convenience with comfort.
Modern Exterior Design
FlyBuy’s sleek facade design with prominent signage was essential in creating an inviting storefront. Each branch featured large glass windows, allowing visibility from the outside while adding a sense of openness to the space.
Solutions
Branded Experience at Every Step
Special Features Across Branches
Al Alamein Branch: Created for travelers, featuring a relaxed seating area and a broad range of on-the-go products.
Gihan El Sadat Branch: Focused on easy access for commuters with well-organized aisles and quick checkout areas.
Helwan Branch: Designed for heavy foot traffic with optimized product displays for fast-paced shopping.
Eco-Friendly Production
Wherever possible, sustainable materials were used to align with FlyBuy’s commitment to the environment, adding to the modern and responsible brand image.
Flawless Production and Execution
Ment MENA managed the entire process from concept to production, ensuring every branch was ready on time and to the highest standards. This included on-site installation, coordination with suppliers, and post-opening assessments to ensure each space met operational needs.
IMPACT
Enhanced Customer Experience:
The well-thought-out layout and vibrant design created a welcoming atmosphere, encouraging customers to spend more time in the stores and engage with the brand.
Increased Brand Visibility:
FlyBuy’s distinctive storefronts and organized interiors across these branches helped establish a strong presence in key locations, attracting both new customers and loyal shoppers.
Operational Efficiency:
With carefully planned layouts, the branches facilitated smooth product replenishment and customer flow, reducing wait times and improving overall efficiency.
Conclusion
The FlyBuy retail expansion, expertly designed and produced by Ment MENA, reflects a modern take on convenience retailing. By blending functional spaces with inviting interiors, the new branches stand as a testament to Ment MENA’s ability to deliver customized solutions that meet the unique demands of each location. With these branches, FlyBuy has successfully enhanced its brand presence, creating memorable shopping experiences across Egypt.
