success stories
Nestlé Pure Life Mall Activation
Nestlé Pure Life, one of the leading bottled water brands globally, partnered with Ment MENA to create an interactive mall activation designed to engage customers and raise awareness about the benefits of hydration. The activation was strategically placed within a busy mall to maximize exposure and consumer interaction.
The goal of the activation was to stand out amidst the fast-paced environment of the mall, encouraging visitors to interact with the brand in an engaging and memorable way. The activation aimed to create a refreshing brand experience that would resonate with customers and reinforce Nestlé’s commitment to quality and hydration.
Solutions
Creative and Interactive Setup:
Immersive “Underwater” Photobooth Experience:
The activation featured an interactive booth with an underwater theme, encouraging visitors to “Take a Photo Underwater.” This playful concept was designed to grab attention and create memorable moments for participants.
Strategic Branding and Signage:
The booth and surrounding areas were decorated with blue hues and water graphics, reflecting the purity and refreshing qualities of Nestlé Pure Life. Clear signage highlighted the brand and provided practical information, including a call-to-action for home delivery service with the hotline prominently displayed.
Visitor Engagement and Product Awareness:
Interactive Demonstrations and Staff Engagement:
- Trained staff engaged with visitors, sharing insights about the benefits of proper hydration and Nestlé’s water quality standards. This direct interaction fostered personal connections and built trust with potential customers.
Social Sharing Opportunities:
- The photo booth created a perfect opportunity for visitors to capture their experiences, encouraging organic social media sharing and extending the activation’s reach beyond the mall.
Execution
Ment MENA handled the activation from concept to completion, ensuring that the setup was functional, visually appealing, and aligned with Nestlé’s brand values. The mall space was transformed into a fun, interactive zone, blending education with entertainment. Smooth coordination ensured that the booth remained accessible and engaging throughout the activation.
Impact
Increased Brand Awareness:
The underwater-themed booth attracted significant foot traffic, boosting Nestlé Pure Life’s visibility within the mall.
Enhanced Customer Engagement:
The combination of interactive elements and personal interactions with staff helped Nestlé connect with shoppers on a deeper level, reinforcing brand loyalty.
Amplified Social Presence:
Visitors shared their underwater photo experiences on social platforms, further promoting the brand and its hydration message to a wider audience.
Conclusion
The Nestlé Pure Life Mall Activation, powered by Ment MENA, was a resounding success. By combining creativity with functionality, the activation not only captured attention but also delivered a meaningful message about the importance of hydration. This innovative approach to customer engagement demonstrated the power of experiential marketing in driving brand affinity and awareness.
