success stories
Unionaire Branches Design & Production
Unionaire, a leader in home appliances, aimed to expand its retail footprint with over 25 branches across key locations. The objective was to design and produce visually striking, functional spaces that showcase Unionaire’s broad product range, including air conditioners, stoves, washing machines, and LED products. Each branch needed to provide an engaging shopping experience aligned with the brand’s premium positioning.
Our agency took charge of conceptualizing, designing, and producing multiple retail branches, delivering a cohesive design language across locations. The focus was on functionality, sleek presentation, and ease of navigation, helping customers interact seamlessly with the products displayed.
Design Approach & Execution
Store Layout & Zoning:
Clear product segmentation (e.g., stoves, washing machines, air conditioners) helps visitors easily find the product categories.
Use of dedicated zones such as “I-cook” and “I-wash,” creating thematic sections to engage customers.
Lighting & Branding Elements:
High-quality LED lighting throughout the stores ensures vibrant product displays and emphasizes key branding elements.
Brand logos are integrated seamlessly into the store walls, maintaining a sleek and modern retail environment.
Customer Experience Focus:
Comfortable seating areas and modern reception desks to accommodate customers inquiring about products or services.
Interactive product displays enhance engagement, allowing customers to explore the appliances firsthand.
Design Approach & Execution
Technology Integration:
Digital signage displays are strategically placed to communicate promotions, product information, and brand messaging.
Production Excellence:
High-quality materials were selected to align with Unionaire’s premium positioning, ensuring durability and aesthetic appeal.
Our team managed the design, installation, and finishing phases to meet Unionaire’s standards, delivering a polished final product.
Challenges & Solutions
- Consistency Across 25+ Locations:
Each branch, despite its unique layout, retained the same cohesive design and visual language, reflecting a unified brand identity.
- Logistics & Time Management:
Managing multiple projects simultaneously required tight coordination across teams to ensure smooth deliveries and installations on time.
IMPACT & Results
The design and production of Unionaire’s retail branches have elevated the brand’s physical presence, turning each branch into an immersive showroom experience. The engaging environment encourages customers to explore the product range in-depth, strengthening brand loyalty and driving sales across the growing retail network.
