success stories
WHO INTERREGIONAL MEETING 2023
The WHO Regional Meeting 2023, themed “Invest & Empower,” was organized by the World Health Organization (WHO) to address the growing need for a resilient health workforce in the Eastern Mediterranean region. The event took place in Cairo, Egypt, and served as a platform for health professionals, policymakers, and key stakeholders to engage in vital discussions and collaboration. This gathering focused on overcoming healthcare challenges highlighted by the COVID-19 pandemic, with a central goal of empowering the health workforce for a sustainable future.
Ment was entrusted with the full scope of event design, planning, and execution. Our team took a strategic approach to align every event element with WHO’s mission of empowerment and investment in healthcare. We handled everything from concept development to event branding and logistical coordination, ensuring each detail contributed to the overall goal of creating an impactful and cohesive experience.
In delivering this project, Ment emphasized creativity and bespoke solutions, crafting a setting that resonated with WHO’s objectives. From visual storytelling to functional layouts, our work reflected the theme of empowerment while offering an engaging and professional atmosphere for attendees.
Execution Highlights
Dynamic Registration Zone
The event began with a high-impact registration area. We designed a welcoming space featuring prominent WHO branding and digital signage. This streamlined check-in process set a professional tone, preparing attendees for an immersive experience.
Immersive LED Main Stage
A large LED screen took center stage in the main hall, enhancing each presentation with vivid visuals and live streaming capabilities. The screen served as a powerful medium for delivering WHO’s key messages, allowing speakers to capture and maintain the audience’s attention effectively.
Execution Highlights
Customized Networking Areas
To encourage meaningful connections, Ment designed dedicated networking spaces. These areas promoted dialogue and collaboration, supporting WHO’s goal of fostering a shared vision for regional health empowerment.
Advanced AV Integration
Our AV setup included state-of-the-art audiovisual systems, ensuring high-quality sound and visuals throughout the event. This reliable technology allowed for uninterrupted presentations, from keynote addresses to panel discussions, reinforcing the event’s professionalism.
Results and Impact
Successful Attendee Engagement and Brand Visibility
The WHO Regional Meeting 2023 drew a diverse array of health leaders and stakeholders from across the region. Ment’s thoughtfully crafted environment played a significant role in creating an impactful setting for dialogue and knowledge-sharing.
Positive Client and Attendee Feedback
Both WHO representatives and attendees offered positive feedback, particularly highlighting the cohesive branding, smooth event flow, and functional spaces that facilitated networking and learning.
